I said in my previous article that this is a subject worthy of some time of its own. So here goes with a really broad topic. There are lots of factors to consider when looking at any software purchase. I will cover two here, and others in a future article (or articles as the muse takes me). 1) What does the business need (and in some cases what are the competing needs of the business)? Of the different needs, which

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Many of the BookingBug community have put emphasis on the importance of marketing, or more specifically, expanding your customer base and establishing yourself within your sector. Being able to manage your bookings is one thing, and at BookingBug, we recognise you might want to improve your booking rate alongside this. BookingBug offers a whole catalogue of marketing tools. Perhaps you’re a hairdresser, who wants to offer a promotional discount code during the festive season. Or perhaps you’re a

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